There is an interesting kerfuffle going on in the science blogosphere about how to frame science for the public. I think this is similar to Dawkins vis-a-vis Neil de Grasse Tyson as best illustrated by this short video:
http://onegoodmove.org/1gm/1gmarchive/2006/11/beyond_belief.html
Both approaches have their place. We need communicators with both styles for differences audiences.
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